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Bou Nassif
Copywriter. Strategist. Builder.
Fifteen years writing for governments, building production software, and treating both as the same discipline. Communications strategy for national programmes, brand architecture for multinationals, editorial work across two languages — then AI tools and full-stack applications built from scratch. The through-line is structural thinking. The materials change.
Download CV (PDF) →Crossover: GT School, 2Hr Learning, Alpha School
Three EdTech brands scaling simultaneously, each with a distinct voice, audience, and product philosophy. Built AI-assisted production workflows to cover launch campaigns, landing pages, product messaging, and video scripts across all three without sacrificing coherence.
Ooredoo Group
Strategic content framework for a major GCC telecommunications group. Three communication registers (Connecting, Caring, Challenging) with monthly calendar structures and tone guidelines.
View Deck →Agency Portfolio
Two of the earliest full-strategy pitch wins. Sadia (2016) and Sprite (2015): each a complete strategic document with positioning, audience architecture, content pillars, channel logic, and campaign calendars built from scratch. Content strategy developed independently across both engagements. The broader portfolio spans a decade of campaign copy across the region; samples available on request.
Ministry of Communications & IT, Qatar
The brief: translate Qatar’s digital transformation agenda into clear, authoritative communications for multiple audiences — policy stakeholders, industry partners, and the public. Speeches, strategic decks, and briefing materials on TASMU Smart Qatar and the broader digital industry roadmap. Press releases, video scripts, and social content for flagship events including the TASMU Accelerator Demo Day.
Department of Culture & Tourism, Abu Dhabi
Built the brand voice for DCT Abu Dhabi from scratch. The brief covered press offices, cultural leadership, international tourism campaigns, and heritage programming simultaneously. Press communications, speeches, and video scripts across Arabic and English over five years.
WSM Events
Company profile for event production firm. Qatar Film Festival, Formula 1, and concert production.
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Naseem Al Bahar
Brand narrative for international livestock trading firm. Supply chain, global operations, and values-driven positioning.
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Mommy, I Want To Be A Critic
An essay on the formation of critical voice: what it means to want to judge, and what criticism asks of the person who practices it.
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Jay Wud: He (Kind of) Walks The Line
Profile of Lebanese rock guitarist Jay Wud, navigating a regional music scene with almost no infrastructure for his art.
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Could Your Pepsi Be a Fake?
An investigation into counterfeit consumer products in Lebanon.
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An Ordinary Day
A single day, rendered with the precision and weight it almost never receives. Quiet, close, and deliberately paced.
Read →- Tuesday Read →
Graphic Design History’s Adulthood
A historical survey of the birth and adolescence of graphic design history through a study of discourses and published texts.
Read →Brew
A suite of AI applications for work and creative production. Multi-model councils for complex ideation, a companion tuned for culture and conversation, and a production toolkit that treats AI as a structural collaborator rather than a shortcut.
Coming soon